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Bridging strategy and execution in Africa’s digital economy.
LeRoy Barnes is a digital strategist and product leader with 16 years of experience leading transformation in banking, fintech, and insurance across Africa.
He holds a Master’s in Digital Business from Wits Business School and has managed teams at Absa, APA Insurance, and The Field Institute — assisting organisations in designing and delivering scalable digital platforms.
Through LBDC, he offers a hands-on, results-driven approach to digital strategy, product innovation, and executive advisory services.
Mission
To empower African organisations to compete, innovate, and grow in a digital-first economy — one decision, one product, and one platform at a time.
Values
Clarity before complexity
Collaboration over hierarchy
Execution with empathy
Impact over activity
Credentials
🎓 Master of Management in Digital Business — Wits
🎓 Postgraduate Diploma (Distinction) — Wits
🏢 Head of Digital — APA Insurance
🚀 Product Lead — Absa CIB
🎤 Facilitator — The Field Institute
Whether you need digital strategy, product leadership, or executive advisory — LBDC helps you move from idea to impact.
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